Every room has a story.
Two collections. Thoughtful design. Built to be lived on.
We make rug shopping simple so you can get back to what matters.
COLLECTION | 01
Elementa
From $349
Spills
Kids
Pets
Heavy traffic
Spill-resistant, durable, soft and designed for the rooms that get lived in the most. A rug with substance, not a towel dressed up as one.
Choose Elementa for: spills, kids, pets, heavy traffic
Shop Elementa
COLLECTION | 02
Estate
Elevated
Sanctuary
Quietude
Downtime
A premium wool blend without the luxury markup. Best for minimum spill zones.
Choose Estate for: sanctuary, quietude, downtime
Shop Estate
Choose the right rug
Designed for your space.
Built for your life.
See how our rugs anchor real rooms, not showrooms.
We make it easy
Fast shipping
On every order, no minimum.
Your rug ships within 1-2 business days.
Superior support
Need a helping hand?
We’re here for you. Contact us at help@groundstory.com
Safe for kids and pets
OEKO-TEX® STANDARD 100 certified, tested against limits for 1,000+ harmful substances, read more info here
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