We built the rug brand we couldn't find.

Groundstory started with a simple belief-you shouldn't need to become a rug expert to find a great rug for your home. Two collections. Honest prices. That's it.

We wanted rugs that looked good and held up in real life. Rugs we didn't have to overspend on or overthink. Rugs that just worked.

So we made them.

Your rugs shouldn't work too hard. Neither should you.

ELEMENTA:

100% polypropylene, stain-resistant, easy to clean

Best for: High-traffic
ESTATE:

Wool / nylon blend, soft + warm, durable over time

Best for: Comfort spaces

Not sure which collection is right for you?

Here's the simple version:

Choose Elementa if:

  • • You have kids or pets
  • • High-traffic area
  • • Easy cleaning matters

Choose Estate if:

  • • Comfort is your priority
  • • Bedroom or living room
  • • You want that wool feel

Still not sure?

Order samples of both. Feel the difference. Decide with confidence.

Order Samples — $10 each

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