Stay Grounded

Elementa polypropylene rug in neutral colorways camouflaging daily dirt in a bright living room

The Area Rug That Doesn't Show Dirt: Elementa N...

Get an area rug that doesn't show dirt with Elementa's polypropylene neutrals. Spill-resistant, OEKO-TEX certified, in 5x8, 8x10, and 9x12 sizes.

The Area Rug That Doesn't Show Dirt: Elementa N...

Get an area rug that doesn't show dirt with Elementa's polypropylene neutrals. Spill-resistant, OEKO-TEX certified, in 5x8, 8x10, and 9x12 sizes.

Stain-resistant Elementa polypropylene rug in a family living room with pets and kids

The Best Rug for Pets and Kids: Elementa for Bu...

Get the best rug for pets and kids. Elementa's non-absorbent polypropylene handles spills and muddy paws, vacuums clean, and stays OEKO-TEX certified.

The Best Rug for Pets and Kids: Elementa for Bu...

Get the best rug for pets and kids. Elementa's non-absorbent polypropylene handles spills and muddy paws, vacuums clean, and stays OEKO-TEX certified.

Close-up detail of a neutral-toned Groundstory Estate rug showing wool texture and weave

What a Quiet Luxury Rug Brings to Your Home

Get the quiet luxury rug that brings warmth, softness, and refined design to your home. The Estate collection by Groundstory uses a 50% New Zealand wool blend.

What a Quiet Luxury Rug Brings to Your Home

Get the quiet luxury rug that brings warmth, softness, and refined design to your home. The Estate collection by Groundstory uses a 50% New Zealand wool blend.

Neutral minimalist area rug in a clean contemporary living room setting

The Best Minimalist Area Rug for a Clean Intent...

Get a minimalist area rug in six neutral colorways from Groundstory. Shop Elementa for stain-resistant living room performance or Estate for bedroom warmth.

The Best Minimalist Area Rug for a Clean Intent...

Get a minimalist area rug in six neutral colorways from Groundstory. Shop Elementa for stain-resistant living room performance or Estate for bedroom warmth.

Spills on a neutral Groundstory Elementa rug being wiped clean in a home setting

A Durable Area Rug That Doesn't Look Like One

Get a durable area rug that looks designed. Elementa polypropylene is spill-resistant, stain-resistant, and OEKO-TEX certified for busy homes.

A Durable Area Rug That Doesn't Look Like One

Get a durable area rug that looks designed. Elementa polypropylene is spill-resistant, stain-resistant, and OEKO-TEX certified for busy homes.

Family playing board games on a neutral-toned Groundstory Elementa rug in a bright living room

Best Rug for Living Room: Elementa's Beauty and...

Get the best rug for living room spaces that combines durability with design. Elementa's high-performance polypropylene delivers spill resistance.

Best Rug for Living Room: Elementa's Beauty and...

Get the best rug for living room spaces that combines durability with design. Elementa's high-performance polypropylene delivers spill resistance.