Estate
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The warmth and texture of New Zealand wool without the markup. Estate is a wool and nylon blend built for bedrooms, home offices, and the rooms you want to slow down in. Elevated, quiet, and made to last where it matters most.
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A muted sage that brings just enough color to feel intentional without committing to it. The one that surprises you in the best way.
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Size Guide
Small (5'x8')
Medium (8'x10')
Large (9'x12')
Sample (1'x1')
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OVERVIEW
New Zealand wool and nylon blend — warm and soft underfoot, with better durability than pure wool
Less shedding — the nylon does real work here
Substantial feel — weighted enough to lie flat and anchor a room
Made for the rooms you slow down in — bedrooms, home offices, family rooms
Quiet colorways — neutrals and muted tones that work with any interior
CARE
Vacuum regularly using suction only to protect the wool fibers; avoid beater bars or rotating brushes.
Slight shedding is normal and will diminish over time.
Blot spills promptly with a clean, dry cloth.
For spot cleaning, use a small amount of wool-safe detergent and blot gently; do not rub.
Avoid excessive heat, moisture, or prolonged storage in a rolled position.
For deep cleaning, use a professional carpet-cleaning service. Do not machine wash or tumble dry.
DETAILS
50% New Zealand wool / 50% nylon pile
30% cotton / 70% polyester backing
Pile height: 8mm
Indoor use only
SHIPPING
Flat rate shipping on all of our rugs:
Samples (up to 5): Free
Small (5’x8’): $50.00
Medium (8’x10’): $75.00
Large (9’x12’): $100.00
Orders typically ship within 48 hours of orders; most orders ship via FedEx ground. Patience isn’t our virtue either.
Why you’ll love it
New Zealand wool and nylon blend
Warm and soft underfoot, with better durability than pure wool.
Substantial feel
Weighted enough to lie flat and anchor a room.
Made for the rooms you slow down in
Bedrooms, home offices, family rooms.
Quiet colorways
Neutrals and muted tones that work with any interior.
Questions and Answers
What's the difference between Elementa and Estate?
Elementa is built for high-traffic rooms with spill-resistant performance fiber that handles daily life. Estate is a wool and nylon blend for the rooms you want to slow down in. Different rooms, different rugs.
Why is Estate a blend and not pure wool?
Because blended is better for real life. New Zealand wool gives Estate its warmth and texture. The nylon reduces shedding, adds durability, and helps colors stay vibrant longer. You get the feel of wool with better performance.
Will Estate shed?
A little, at first. Slight shedding is normal for new wool rugs and will diminish over time. Vacuum regularly with suction only and no beater bars.
Is Estate spill-resistant?
It handles everyday life, but it’s not a performance rug. Blot spills promptly and use a wool-safe detergent for spot cleaning. For high-traffic or spill-prone rooms, Elementa is the better fit.
What if something snags or pulls?
Trim it, don’t pull it. Pulling can loosen the weave. If something looks off, reach out and we’ll help.
Can I use Estate in a high-traffic area?
We’d steer you toward Elementa for that. Estate is best in bedrooms, home offices, and living rooms.
Do you recommend a rug pad?
Yes, especially on hard floors. It protects the rug and keeps it in place.
We make it easy
Fast shipping
On every order, no minimum.
Your rug ships within 1-2 business days.
Superior support
Need a helping hand?
We’re here for you. Contact us at help@groundstory.com
Give it a try
Want to see it in person?
Order $10 samples—credited toward your purchase.
Contact us
